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Kentyla Arts Designs is an innovative design studio dedicated to providing creative breakthrough solutions that enable our broad-based clientele to elevate their brand.

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July 3, 2022

Tag: visionary

Why Use Motion Graphics

Friday, 21 August 2015 by Dewwond Mapp

Motion Graphics Trailor

Why Motion Graphics?

Motion graphics are staging a coup when it comes to communicating the most information possible in just a short time. Content creators and marketers everywhere are embracing the motion graphic as a sort of salve for the ever-shortening attention span of Internet users.

A great deal of video content is created and consumed every day by Internet users – indeed, something like 72 hours of video content is uploaded to YouTube alone every minute. That’s a lot of raw content, but most of us can admit to scrubbing through longer videos to get to the most relevant portions, or quitting altogether if the video goes on a little longer than we’d like.

That’s where motion graphics come in. They condense a great deal of information into a short and visually appealing presentation. They’re a great way to help decrease the risk that a viewer will miss a call to action because they’ve skipped through portions of a longer video.

Here at Kentyla Arts designs, we incorporate motion FX into quite a bit of projects. Simply put, Audiences are engaged more, and for longer periods of time; as opposed to using standard motionless graphics. — Dewwond Mapp

How  Are Motion Graphics Created?

Part of the reason motion graphics are so popular is that they’re easy to make, particularly in comparison to other types of video content, like a commercial. Animators use one of two methods: they either build the animation from the ground up (the more time-consuming/expensive route), or they begin with a “flat” graphics and animate it from there (the easier/cheaper option).

Beginning with a static graphics and animating it is easier, as long as you make the right preparations as you create the design. You should create the flat image(s) in vector format if possible, which means that they can be enlarged without any loss in quality. This allows for better control when it comes to animating. For example, when CJ Pony Parts wanted to do some content marketing around the idea of taking a stay-cation, they first had a designer create an infographic on the subject. Since the file was in vector format, it was easy for an animator to take it later and put it in motion.

Starting from scratch will require at least a little bit of forethought and vision. Creating a storyboard, not unlike those used in the creation of feature films, is usually a good idea. You don’t want to have to toss out a bunch of hard work later on if your vision or the needs of your project change along the way. Clarity Way’s recent motion graphic about the effects of bath salts took a lot of work – requiring the collaboration of a researcher, an illustrator, an animator, and a voice-over artist – but it all paid off when The Huffington Post featured it in their Weird News section!

The tools to create motion graphics are readily available, though they may cost a bit. Adobe After Effects and Apple Motion are great choices that make it easy to layer your content and add 3D effects to give the impression of movement. It’s infinitely more appealing to the average viewer than static content.

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    The primary role of a logo is to identify… Remember this, as it trumps all other advice you’ll ever hear. Identification is what really matters. That’s it.

    Trends come and go, design tools and techniques will evolve, what we perceive a logo to be may even drastically change with time, but for all eternity the single most important goal of a logo will always remain this – to identify the person, product, business or service you’re designing it for.

    How to choose from 4 types of company logo designs?

    A logo is the face of your business. A memorable one can create instant recognition for your brand, establish your credibility as a leading provider of your product or service, and help you stand out in the marketplace.

    You have to weigh many variables when considering the look of your logo. It needs to communicate what your business sells, as well as who you are as a company, what you stand for, and what consumers should expect from you. The colors you choose and the overall design must speak to consumers on multiple levels.

    If you’re diving into logo design, you may be unsure where to even begin. Start with the basics and gain an understanding of the four main types of logo designs. Here are four types of logo designs to consider with examples of logos we’ve recently designed:

    4 Logo Types (Click drop down arrow)

    1. Wordmark Logo Design

    Office Max, Home Depot, and Walmart all represent the most commonly used type of logo — the wordmark. Typically, this type of logo relies on text, typeface, and unique typographic treatments to express the brand’s identity. Because there are no graphic elements to convey a message, the text is often exactly literal, stating the name of the company and sometimes even what it does.

    Wordmarks work best for companies whose names describe what they do, or for those with a distinctive name, even if it’s not yet a household word. This type of logo can be cost-effective for companies with limited marketing budgets that need to focus their efforts on building name recognition. It can also help associate your brand name with products or services more concisely than a symbol might.

    2. Lettermark Logo Design

    Think of a lettermark logo as a monogram for your business. Like a wordmark, a lettermark is entirely text, but rather than the entire name of a business the logo relies on initials to represent the brand. Lettermarks can be a simple monogram or an anagram. CNN is an example of a monogram lettermark logo — it uses the initial letters of the company’s full name, Cable News Network, to create the logo. FedEx represents an anagram lettermark logo, drawing on the first few letters of each word of the corporate name — Federal Express.

    Lettermarks are great if your initials look better in graphics than your full company name. They can also allow you to create a visual link between subsidiaries and parent companies. A word of caution, however — lettermarks work best for companies that have sufficient existing brand recognition and can afford the time it may take to educate consumers on what the lettermark means.

    3. Brandmark Logo

    Departing from the use of text alone, a brandmark symbol uses a strong graphic, which is often abstract, to highlight an aspect of the product or service the business sells. The symbol represents the company by association and relies on the design’s ability to evoke emotion in a viewer. For example, the Nike swoosh implies motion, the perfect representation for the company’s line of athletic shoes and athletic wear.

    A brandmark logo works well if you need an emblem for your product, or if your name is too long, generic or lacking in personality. From a business standpoint, a brandmark can be effective globally in areas where a company’s name may not translate well. It can also allow subsidiaries to associate themselves with parent companies when they’re not able to use the parent’s name directly.

    4. Iconic Logo Design

    A marriage of a brandmark symbol with a wordmark, iconic logos are also referred to as combination logos. Elements may be used together or separately, tied closely or loosely. This type of logo can be very effective in communicating both what a company does and what it stands for (its corporate personality). Mastercard Worldwide, NBC’s peacock logo, and Dunkin’ Donuts are examples of iconic logotypes.

    Although some of the most recognized logos in the world are iconic logotypes, this form of a logo can actually work well for startups and small businesses with tight budgets, whose name may be distinctive but not yet widely recognized. This type of logo is very effective in communicating brand identity, so choosing an iconic logotype may require less marketing to gain recognition for the logo.

    A professional logo design service can help you identify what type of logo is best for your business.

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    Whether you are looking to explain a new product or an existing service, we have the right style of video for your needs. Each style of video is customized based on your specifications, so you get exactly what you’re looking for!

    Why Kentyla Arts Designs?

    With the rise of digital marketing, video is the leader for processing complex information. Our Chicago based team is here to help you enter and thrive in the new wave of digital marketing.

    If you’re ready to get your video started, you can call us (right now!), or you can inquire in the form below and we will contact you at a time that works best for you.

    Kentyla Arts Designs will provide an estimate based on the information given here. If additional information is provided later (i.e. additional services), then the estimate will be modified.

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