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Kentyla Arts Designs

Kentyla Arts Designs

Kentyla Arts Designs is an innovative design studio dedicated to providing creative breakthrough solutions that enable our broad-based clientele to elevate their brand.

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May 20, 2022

Tag: Photography

Sneak Peek of Cedric & Crystal’s Wedding

Thursday, 21 January 2021 by Dewwond Mapp

MarketingPhotographyWedding
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  • Published in Marketing, Photography
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5 Desirable Qualities Every Good Photographer Should Have

Thursday, 09 April 2015 by Dewwond Mapp

eing a good photographer is more than just mastering your camera or owning the latest and most expensive camera gear—it’s about the inherent qualities that allow you to see beauty in the most unexpected places and capture that beauty in a photograph.

So what makes a good photographer? It depends on what photography niche you’re in. Every niche demands different desirable qualities—pet photographers need to know how to properly interact and connect with animals; sports photographers need to be quick, strong, and agile to get the best shots; and so on.

But, of course, some of these qualities will always overlap.

Here are five desirable qualities every good photographer should have:

1. Creativity and Imagination

Photography, for all intents and purposes, is a form of art. Therefore, it requires a creative mind—and plenty of imagination. A good photographer must be able to look at something ordinary, or even extraordinary, and find a million different ways to interpret what he’s seeing and convey those interpretations in beautiful and meaningful photos.

As you may have already heard, a composition is everything in photography. Even if you aren’t concerned about the artistic side of your craft, the composition is still key in producing good photographs. Sure, some basic composition rules can guide you, but at the end of the day, creativity and imagination are the best guides for stellar compositions.

2. An Eye for Detail

A good photographer must have a very keen eye for detail to ensure that all elements within the photo—the lighting, the composition, the subject, and everything else in between—work together harmoniously to convey the right vision or message.

Key elements that make up a photograph:

  • Lighting
  • Composition
  • Storytelling
  • Emotion

Even the tiniest detail can make or break a photograph. So having an eye for detail, and being meticulous when scrutinizing every single element to ensure cohesiveness, is very important in producing the perfect photograph.

3. Patience and Flexibility

No matter how much you try to control every variable, things just won’t go your way at times. There will be days when the lighting won’t cooperate, when your models or clients will be exceptionally difficult, or when your camera just won’t give you the desired results.

And of course, there will be times when you’ll have to take a billion photos just to get one perfect photo.

Whatever photography field you may be in, patience (lots of it) is always an essential quality to have. You need to be patient enough to wait for the perfect lighting. You need to be patient enough to deal with crying babies, hyperactive animals, and difficult clients. And most of all, you need to be patient enough to keep trying when you simply can’t get the right shot.

In addition to patience, you also need to be flexible. The two qualities go hand in hand—you need to be patient enough to deal with whatever comes your way, and you need to be flexible enough to make the best of undesirable conditions.

4. Good People Skills

Being a professional photographer means working with people—whether it’s a client, a model, or even a fellow photographer. Thus, being a good photographer requires good people skills. You’ll also need to network to obtain clients and partnerships, so knowing how to connect and communicate effectively with others is imperative.

When you’re photographing people, knowing how to take a good photo simply isn’t enough. You also have to know how to interact with your subjects to make them feel at ease, get them to cooperate, or draw out all the right emotions out of them.

5. Passion

What sets a good photographer apart from the rest? Passion.

When you’re passionate about what you do, it will always shine through in your work. It takes a lot of time and effort to make it as a professional photographer, and the ones who do succeed and manage to make a name for themselves are those who are truly passionate about their craft.

Passion makes the photographer—it will always make you work a little harder, push a little farther, and strive to be better than you were the day before.

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The primary role of a logo is to identify… Remember this, as it trumps all other advice you’ll ever hear. Identification is what really matters. That’s it.

Trends come and go, design tools and techniques will evolve, what we perceive a logo to be may even drastically change with time, but for all eternity the single most important goal of a logo will always remain this – to identify the person, product, business or service you’re designing it for.

How to choose from 4 types of company logo designs?

A logo is the face of your business. A memorable one can create instant recognition for your brand, establish your credibility as a leading provider of your product or service, and help you stand out in the marketplace.

You have to weigh many variables when considering the look of your logo. It needs to communicate what your business sells, as well as who you are as a company, what you stand for, and what consumers should expect from you. The colors you choose and the overall design must speak to consumers on multiple levels.

If you’re diving into logo design, you may be unsure where to even begin. Start with the basics and gain an understanding of the four main types of logo designs. Here are four types of logo designs to consider with examples of logos we’ve recently designed:

4 Logo Types (Click drop down arrow)

1. Wordmark Logo Design

Office Max, Home Depot, and Walmart all represent the most commonly used type of logo — the wordmark. Typically, this type of logo relies on text, typeface, and unique typographic treatments to express the brand’s identity. Because there are no graphic elements to convey a message, the text is often exactly literal, stating the name of the company and sometimes even what it does.

Wordmarks work best for companies whose names describe what they do, or for those with a distinctive name, even if it’s not yet a household word. This type of logo can be cost-effective for companies with limited marketing budgets that need to focus their efforts on building name recognition. It can also help associate your brand name with products or services more concisely than a symbol might.

2. Lettermark Logo Design

Think of a lettermark logo as a monogram for your business. Like a wordmark, a lettermark is entirely text, but rather than the entire name of a business the logo relies on initials to represent the brand. Lettermarks can be a simple monogram or an anagram. CNN is an example of a monogram lettermark logo — it uses the initial letters of the company’s full name, Cable News Network, to create the logo. FedEx represents an anagram lettermark logo, drawing on the first few letters of each word of the corporate name — Federal Express.

Lettermarks are great if your initials look better in graphics than your full company name. They can also allow you to create a visual link between subsidiaries and parent companies. A word of caution, however — lettermarks work best for companies that have sufficient existing brand recognition and can afford the time it may take to educate consumers on what the lettermark means.

3. Brandmark Logo

Departing from the use of text alone, a brandmark symbol uses a strong graphic, which is often abstract, to highlight an aspect of the product or service the business sells. The symbol represents the company by association and relies on the design’s ability to evoke emotion in a viewer. For example, the Nike swoosh implies motion, the perfect representation for the company’s line of athletic shoes and athletic wear.

A brandmark logo works well if you need an emblem for your product, or if your name is too long, generic or lacking in personality. From a business standpoint, a brandmark can be effective globally in areas where a company’s name may not translate well. It can also allow subsidiaries to associate themselves with parent companies when they’re not able to use the parent’s name directly.

4. Iconic Logo Design

A marriage of a brandmark symbol with a wordmark, iconic logos are also referred to as combination logos. Elements may be used together or separately, tied closely or loosely. This type of logo can be very effective in communicating both what a company does and what it stands for (its corporate personality). Mastercard Worldwide, NBC’s peacock logo, and Dunkin’ Donuts are examples of iconic logotypes.

Although some of the most recognized logos in the world are iconic logotypes, this form of a logo can actually work well for startups and small businesses with tight budgets, whose name may be distinctive but not yet widely recognized. This type of logo is very effective in communicating brand identity, so choosing an iconic logotype may require less marketing to gain recognition for the logo.

A professional logo design service can help you identify what type of logo is best for your business.

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