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  • Personalized Stationery Items | Print’s Not Dead!
May 20, 2022

Personalized Stationery Items | Print’s Not Dead!

Personalized Stationery Items | Print’s Not Dead!

by Dewwond Mapp / Saturday, 22 August 2015 / Published in Branding

Personalized Stationery Items | It’s safe to say that the way we communicate nowadays is a lot different than the way our parents used to communicate. It’s a huge leap going from one generation to the next one, and when you think about it, we’ve seen many means of communication change, evolve to keep up with the times, or go completely extinct. We live in the age of emails, smartphones and social networks such as Facebook, LinkedIn and Twitter, after all. So why should you care about stationery items? Aren’t they a thing of a long-gone past?

 

Not really! Even though the way we use stationery items changed, it doesn’t mean that print is dead. Printed stationery items are still alive and well, and are just as important for your business as ever, if not even more. Your stationery can say a lot more about the services and products you’re providing than you think, and it will oftentimes represent your business and make an impression long before a potential client decides to pick up the phone and call.

Do Your Homework | Personalized Stationery Items

Stationery is defined as writing materials, including cut paper, envelopes, writing implements, continuous stationery, and other office supplies. Stationery included materials to be written on by hand (e.g., letter paper) or by equipment such as computer printers. Since business stationery covers a wide range of supplies, you’ll want to take a step back and determine the items that you’ll actually use. It doesn’t matter how appealing your stationery items are, or how much you invested in them, if you don’t actually use them.

Who, What, Where, Why? | Personalized Stationery Items

Let’s get the basics out of the way first here – the point of stationery items is to provide your potential clients with all the information they need at a given time. And just like each stationery item will be slightly different, so will its intended purpose – some items will only provide your potential clients with your contact details, like your business cards, while others will allow you to include other information, such as a list of the services you’re providing, which means you’ll want to figure out the most appropriate contact information for each item, as some won’t be large enough to fit all of them.

 

Don’t Be Afraid Of Using Color | Personalized Stationery Items

Even though using too much color in your stationery design can add to the cost of printing, keep in mind that color can be an incredibly powerful tool when used right – it can help make your stationery stand out from even the largest pile, and it can actually guide the reader’s attention to the most important information. However, when choosing the color scheme, make sure you choose the one that matches your other branded materials, and that the color actually work well together.

Never Underestimate The Power Of Simplicity | Personalized Stationery Items

You’re investing a considerable chunk of your budget into the stationery for your small business – and you want to make every inch of it count, so you pack your stationery items with all the information that comes to mind. However, this might backfire and end up only overwhelming your potential clients. Never underestimate the power of white space in design – it can be used to organize long paragraphs of text into digestible chunks and help you emphasize the important information.

Ensure Readability | Personalized Stationery Items

You want your stationery items to stand out and be memorable, sure, but you don’t want to put their visual appeal before the functionality. At the end of the day, your stationery items are a delivering mechanism, whether for your message or just the contact information, and you want to make readability one of your top priorities. No matter how interesting that calligraphic font you like is, if it’s difficult to read, instead of straining their eyes, your potential clients will simply move on and throw your piece of stationery in the garbage.

Invest In High-Quality Stock Paper | Personalized Stationery Items

Humans are tactile beings, which means the quality of the paper you use for your stationery items is just as important as the design itself – a thicker paper often feels more luxurious and can help portray your business as an established and reliable company, while a thinner paper can seem tacky and cheap. Is that a message you want to send to your potential clients about your products and services? Think of your stationery items as you would of a handshake – no one likes limp handshake, so why would they like limp stationery items?

 

Double-Check Everything | Personalized Stationery Items

When you decide that the design you came up with is just perfect and you’ve chosen the right paper for each stationery item, it’s best to order a test print to make sure everything looks just as good on paper as it does on your computer screen. Make sure the colors are just right, that the fonts aren’t too small, that there are no typos, and that all the contact details are up to date and correct.

If you’re between jobs, moving between two locations or simply changing your phone number, don’t have your stationery printed before you have all the relevant information ready – even the most appealing business card won’t do you much good if you scratch information on it and write down a different phone number with a pen before handing it to a potential client. As great as your business card might be, this will only portray you as a bad professional that doesn’t care about their business image.

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Dewwond Mapp

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The primary role of a logo is to identify… Remember this, as it trumps all other advice you’ll ever hear. Identification is what really matters. That’s it.

Trends come and go, design tools and techniques will evolve, what we perceive a logo to be may even drastically change with time, but for all eternity the single most important goal of a logo will always remain this – to identify the person, product, business or service you’re designing it for.

How to choose from 4 types of company logo designs?

A logo is the face of your business. A memorable one can create instant recognition for your brand, establish your credibility as a leading provider of your product or service, and help you stand out in the marketplace.

You have to weigh many variables when considering the look of your logo. It needs to communicate what your business sells, as well as who you are as a company, what you stand for, and what consumers should expect from you. The colors you choose and the overall design must speak to consumers on multiple levels.

If you’re diving into logo design, you may be unsure where to even begin. Start with the basics and gain an understanding of the four main types of logo designs. Here are four types of logo designs to consider with examples of logos we’ve recently designed:

4 Logo Types (Click drop down arrow)

1. Wordmark Logo Design

Office Max, Home Depot, and Walmart all represent the most commonly used type of logo — the wordmark. Typically, this type of logo relies on text, typeface, and unique typographic treatments to express the brand’s identity. Because there are no graphic elements to convey a message, the text is often exactly literal, stating the name of the company and sometimes even what it does.

Wordmarks work best for companies whose names describe what they do, or for those with a distinctive name, even if it’s not yet a household word. This type of logo can be cost-effective for companies with limited marketing budgets that need to focus their efforts on building name recognition. It can also help associate your brand name with products or services more concisely than a symbol might.

2. Lettermark Logo Design

Think of a lettermark logo as a monogram for your business. Like a wordmark, a lettermark is entirely text, but rather than the entire name of a business the logo relies on initials to represent the brand. Lettermarks can be a simple monogram or an anagram. CNN is an example of a monogram lettermark logo — it uses the initial letters of the company’s full name, Cable News Network, to create the logo. FedEx represents an anagram lettermark logo, drawing on the first few letters of each word of the corporate name — Federal Express.

Lettermarks are great if your initials look better in graphics than your full company name. They can also allow you to create a visual link between subsidiaries and parent companies. A word of caution, however — lettermarks work best for companies that have sufficient existing brand recognition and can afford the time it may take to educate consumers on what the lettermark means.

3. Brandmark Logo

Departing from the use of text alone, a brandmark symbol uses a strong graphic, which is often abstract, to highlight an aspect of the product or service the business sells. The symbol represents the company by association and relies on the design’s ability to evoke emotion in a viewer. For example, the Nike swoosh implies motion, the perfect representation for the company’s line of athletic shoes and athletic wear.

A brandmark logo works well if you need an emblem for your product, or if your name is too long, generic or lacking in personality. From a business standpoint, a brandmark can be effective globally in areas where a company’s name may not translate well. It can also allow subsidiaries to associate themselves with parent companies when they’re not able to use the parent’s name directly.

4. Iconic Logo Design

A marriage of a brandmark symbol with a wordmark, iconic logos are also referred to as combination logos. Elements may be used together or separately, tied closely or loosely. This type of logo can be very effective in communicating both what a company does and what it stands for (its corporate personality). Mastercard Worldwide, NBC’s peacock logo, and Dunkin’ Donuts are examples of iconic logotypes.

Although some of the most recognized logos in the world are iconic logotypes, this form of a logo can actually work well for startups and small businesses with tight budgets, whose name may be distinctive but not yet widely recognized. This type of logo is very effective in communicating brand identity, so choosing an iconic logotype may require less marketing to gain recognition for the logo.

A professional logo design service can help you identify what type of logo is best for your business.

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